Social Media Campaign: Help KPH To Receive JN Money Transfer $500,000 Gift
LAUDERDALE LAKES – JN Money Transfer (JNMT) has challenged its followers on social media to join the remittance company in its drive to fulfil a commitment of doubling a donation, which it plans to make to a local hospital if the “Miracle” video, currently being shown on local TV and social media, achieves one million “shares.” As part of the challenge, JNMT has pledged to donate US$250,000 towards the purchase of critical equipment at the Kingston Public Hospital (KPH). And, if the ‘Miracle Advert’ reaches one million shares, JNMT will donate an additional US$250,000 to the KPH for an overall total of US$500,000. PLEASE SHARE!!! The ‘Miracle’ ad may be viewed on Facebook at:
“Our health care services are important to us. And, as part of our corporate social responsibility, we have launched this initiative to benefit Jamaicans. This challenge is also in keeping with our ‘It’s Love Well Sent’ theme, which is the idea behind the ‘Miracle’ advert ad, which is currently making waves on social media,” stated Gabriel Heron, Marketing and Business Development Manager for JN Money Services, owners and operators of the JN Money Transfer brand.
The ‘Miracle’ advert has so far received more than 700 shares; 28,000 views and 2,000 likes and counting on Facebook. It was first aired in November on local television; and later premiered on social media. The two minute and ten second video, which was edited to sixty seconds for television, highlights the importance of remittances to many persons in Jamaica in emergencies. It features a taxi driver faced with difficulties meeting a medical bill. The advertisement ends by showing the important role that JN Money Transfer plays in the lives of remittance receivers.
“Remittances have always played a part in helping many families take care of medical expenses. And, many remittance receivers use our local hospitals,” said Heron. “We know that many persons are on waiting lists to have access to critical equipment; therefore, to further assist in improving the service, JNMT will donate funds to acquire critical medical equipment,” Mr. Heron stated.
He emphasised that JNMT has always fulfilled its corporate social responsibility by donating funds and equipment to persons and organisation in times of need. “In the past, we have assisted hospitals; and made donations in times of natural disasters. As such, this challenge is a continuation of our efforts to reach out, not just to our customers, but to the wider society to assist those who will benefit from our assistance,” he affirmed.