Caribbean Entertainment Making Global Waves
by Mahogany Sylvester, Investigative Reporter…
Caribbean Entertainment has over time proven itself as a leading provider of entertainment solutions in the Caribbean and globally. Headed by managing director Brad Hemmings, it was incorporated in 2006 after he recognized the need for more professional representation of Caribbean performing artists in the global entertainment market. Since then the operations have grown exponentially to all six inhabited continents. Caribbean Entertainment has just successfully completed its 8th Australian tour with Demarco, having previously staged other artists “Down Under” including Gyptian, Anthony B and Cecile.
Caribbean Entertainment represents reggae, soca and French Caribbean performers in the international market, coordinating bookings, managing tours and events. It also facilitates the performances of international acts in the Caribbean and other emerging markets.
Caribbean Entertainment has continued to rack up significant milestones along the way. These include:
The first international soca artist to perform in Russia, Dubai and Malaysia (Kevin Lyttle)
The first Jamaican reggae artist to perform in the Solomon Islands (Gramps Morgan)
The 1st Annual Amsterdam Reggae Festival in 2009 at the Heineken Music Hall, Amsterdam, Holland, with follow up shows in 2010, 2011 and 2012. At this sold-out event, Mr. Hemmings programmed and coordinated all logistics.
The 2010 Worldwide launch of the Audi A1 in Belgium featuring singer Iyaz
Opening Concert for 1st Junior Olympics held in Singapore in 2010 featuring artistes Iyaz and Kevin Lyttle
Demarco’s first African appearances – Ghana/ Uganda 2012
Artistes managed by Mr. Hemming have also had successful performances at the New Orleans Jazz and Heritage Festival, the World Creole Music Festival and the 2010 World Expo in Shanghai, China.
Mr. Hemmings stated confidently, “Our experience, understanding of the global entertainment business and artist relationships differentiate us from our competitors. Also, as the global music industry changed significantly, we at Caribbean Entertainment had to become more creative with our marketing in response to the increasingly competitive global economic environment.”
Mr. Hemmings, a dual citizen of Jamaica (via his father) and Trinidad and Tobago (via his mother) is proud to be coined a “Trinimaican”. He credits this diverse background for not only providing him with a Pan-Caribbean perspective but for also shaping one of his company’s key objectives. Mr. Hemmings shared with conviction, “I would like to see the other genres in the Caribbean…soca, zouk, konpa get the same exposure and opportunities as reggae.”
Given the evolving global entertainment industry, future plans are to vigorously develop the careers of Caribbean Entertainment’s focus artists and to work assiduously at creating the next global reggae star. Caribbean Entertainment’s ultimate long-term goal is to engage the international market with entertaining cross cultural exchanges and to develop signature events worldwide with strategic partners.