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Mahagony Sylvester,  Investigative Reporter…..

The vision for BoutiqueRed.com was born in November 2012 from a strong love affair with fashion and vintage shopping of it CEO Founder Michele Roper. That intense love affair, coupled with a desire to look fashionable on a budget brought the idea of BoutiqueRed.com to life. The philosophy of BoutiqueRed.com is that every woman should feel like a goddess and look like one when she gets dressed. Very importantly, she shouldn’t have to pay a fortune for that privilege.

 

Michele Roper
Michele Roper

BoutiqueRed.com features women’s clothing and jewelry with a flair for the dramatic. According to Ms. Roper, “Our pieces are colorful and vibrant and are meant to unleash the inner goddess in the woman who wears them. Our jewelry features ethnic influences from around the world, which makes them interesting, different and magical!” Many of BoutiqueRed.com’s glamorous jewelry pieces are handmade with painstaking attention to detail. These pieces are one of a kind crafted using semi-precious stones from around the world. Specifically the island-inspired pieces instantly transport you to the island breezes of a beautiful Caribbean island.BRed4

Ms. Roper shared enthusiastically, “We keep abreast of the latest fashions so that we can bring them straight from the runway to you at affordable prices.”     BoutiqueRed.com caters to women of all sizes and shapes, running from Size 0-26. A large portion of the customer base consists of plus size women who find it extremely difficult to find fashionable clothing without paying very expensive prices. These customers appreciate that BoutiqueRed.com caters to them,  have providing all the latest fashions at inexpensive prices.  Ms. Roper confided, “We understand that our customers have less discretionary income to spend, and want to know that there is good value in what they are buying. That is why we diligently maintain our clothing and jewelry at extremely reasonable prices, up to 70% off retail prices. We keep our costs down, so that we can pass on the savings to our customers.”

Competition online is fierce, with so many businesses opening online stores. However, BoutiqueRed.com has been able to stay ahead of its competitors by offering quality pieces at jaw- dropping prices. Top of mind is the clear understanding of clients being on a budget and still desiring to look like a million bucks.BRed3

Next steps for BoutiqueRed.com include the opening of a brick and mortar location in the near future. This will facilitate continuous catering to their customers with the highest level of customer service. Something that Boutique Red.com has a reputation for. In the meanwhile, women are reminder to, “Love What You Wear And Unleash Your Inner Goddess.”

Get your next outfit from BoutiqueRed:  www.boutiquered.com

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